Adidas has just recently revealed its first “barefoot” training shoe, whose purpose is to mimic the experience of exercising barefoot while providing the traction, protection, and durability of a shoe. The shoe encases each toe separately with a sock-like fit and allows more natural foot movement. Adidas is trying to bring this trend to the United States and keep up with their rivals, Nike. There was a lot of engineering that went into this project through the theory that running barefoot is better for the feet, producing less impact stress than traditional running shoes. Running in barefoot shoes has been somewhat of a controversial topic has their unique and “raw” look has stricken some skeptics as too revealing. Some race organizations will not allow runners to run in them. Although the shoe is supposed to provide the most natural and healthy way to run, not all people are ready to accept them culturally because of their odd appearance. Adidas might have a harder time selling this product in more conservative countries, so they are pushing to make this product a success in a more liberal United States.
Sunday, September 18, 2011
Adidas Launches Barefoot Shoe
Subscribe to:
Post Comments (Atom)
I am one of those "emphatic" barefoot enthusiasts. I have my own pair of Vibram's. I love them. But true barefoot is the way to go. If I go running on my own, I will only wear the Vibram's if i'm running in rough terrain or its too hot or too cold out to be barefoot. I know Fila skeletoes is another brand that embraces barefoot running, but they were sued by Vibram for copyright infringements regarding individual pockets for a wearer's toes. I would like to see know how Adidas was able to launch these shoes and avoid Vibram. Check out the Tarahumara sometime. They are a tribe in Mexico that runs miles upon miles barefoot. It's very impressive. Also if you're interested in barefoot running check out Christopher McDougall's book "Born to Run." It talks about how to get into barefoot running, some background information on the Tarahumara, and the science behind the benefits of barefoot running. If you've never tried it or have sensitive feet, I suggest going out and walking around barefoot. There is nothing like feeling so grounded and connected to the Earth. That is the main reason I love barefoot running, and being barefoot in general. Shoes only separate me from the Earth.
ReplyDelete